HecSer Agroindustrial is a family and rural company that has pig farms and agricultural machinery. And so they wanted to show it in their logo. Using the H and the S of the logo (they are two brothers, Hector and Sergi), we created the silhouettes of a tractor and a pig, finally joining the two letters, thus logoizing this figure in a simple and modern way.
In the end, the client stayed with a slightly more traditional option, with a more serious typography and with different colors to be able to section off the different areas in which they can work.
